Bottling and management of all activities linked to it play an important role within the value chain of the wine and oil. In fact the filling requires not only investment to ensure product quality, but also a careful study of the image, since packaging is the main channel of communication to consumer.

The study of the shape of the bottle and especially the study of materials and graphics on the label require the manufacturer a  greater and greater effort.

New technologies and new forms of labels are gradually spreading in the market, increasing the level of competition and it needs constant improvement by manufacturers, who are often not ready to marketing and communications studies
 
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